Guy Kawasaki interviewt Scott Berkun, den Autor des Buchs The Myths of Innovation. Hört sich interessant an, kommt auf die Kaufliste.
Auszug aus dem Interview:
Question: What are the primary determinants of the speed of adoption of innovation?
Answer: The classic research on the topic is Diffusion of Innovation by Rogers, which defines factors that hold up well today. The surprise to us is that they’re all sociological: based on people’s perception of value and their fear of risks—which often has little to do with our view of how amazing a particular technology is. Smarter innovators know this and pay attention from day one to who they are designing for and how to design the website or product in a way that supports their feelings and beliefs.
Schön gesagt, genau das ist es, worauf es mE immer und immer wieder ankommt. Ich denke, wer das verinnerlicht, ist dem Wettbewerber ein Stück weit voraus. Menschenversteher pflege ich zu sagen.
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