Jeff Jarvis äußert sich in einem spannenden Artikel zum wegweisenden Thema „Trust“, „Digital Reputation“ und „Identity“ und reagiert damit auf Befürchtungen von Tim-Berners Lee (Registrierung erforderlich), siehe The architecture of trust
(Kurzauszug aus dem Guardian Artikel mit TBL: Sir Tim believes devotees of blogging sites take too much information on trust: „The blogging world works by people reading blogs and linking to them. You’re taking suggestions of what you read from people you trust. That, if you like, is a very simple system, but in fact the technology must help us express much more complicated feelings about who we’ll trust with what.“ The next generation of the internet needs to be able to reassure users that they can establish the original source of the information they digest.)