der HP-Blogger Eric Kintz versucht sich an einer Erklärung, wie Blogs in das Marketing und die PR von Unternehmen hineinpassen. Beißt sich das oder gibt es eines Tages doch noch eine gute Ehe? Eine schicke Grafik hat er schon mal gebaut. Den gar nicht mal so dummen Rest gibts bei ihm: Open Post to All Marketers – Why Blogging Matters
u.a. heißt es dort:
„The marketing department is typically divorced from consumer affairs and customer service; even worse, there are often competing reward and incentive structures around managing consumer attention. Most customer service departments are rewarded for minimizing consumer attention, while the pro blogging community (derived from marketing and PR and digital strategy circles) usually sings an enticing tune of attention cultivation and recruitment. This can create difficult disconnects, and not so insignificant spending inefficiencies.“
ach ja, zur Person und seinem The Marketing Excellence blog: As Vice President of Global Marketing Strategy & Excellence for HP, I will discuss key industry trends (such as the social web) and best practices in building the future Marketing function in the tech industry. I will share thoughts on key levers to enable Marketing to be a driver of business growth. I will comment on what I hear from other companies, our own experience and from the blogosphere.
Neue Stellenangebote
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Praktikum Social Media (m/w/d) NILO in Meerbusch |
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Praktikum im Bereich interne Kommunikation und Social Media BOS GmbH & Co. KG in Ostfildern bei Stuttgart |
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Online-Manager / Onlinemarketing-Manager / Social-Media-Manager (m/w/d) UNIGLAS GmbH & Co. KG in Montabaur |
via Debbie Weil
