Hugo E. Martin: Peeing twice on the same clients and against the breeze … can be dangerous unpleasant!
als nettes Zitat zu einer Story über ein Fake-Blog, Wal-Mart und Edelman: Pro-Wal-Mart Travel Blog Screeches To A Halt
Auszug: „This is so foolish on so many levels, it makes me scratch my head,“ says corporate blogging consultant Debbie Weil, author of „The Corporate Blogging Book.“ Everyone involved violated the basic rule: Be transparent. If you’re found out, it comes back as a slap in the face.“
Es war Jim ´s Idee!
Zitat:
Donna Lewis-Johnson, a spokeswoman at Edelman public relations for Working Families, said the trip was designed „to capture Wal-Mart stories,“? and that the organization knew Thresher was a Post photographer. „It was Jim“s idea not to give his last name,“? she said.
Zitat Ende
Quelle: walmartwatch.com
Diese Pappnasen!
[…] Parallel köchelt in den USA ein Thema immer mehr hoch, man kann langsam nicht mehr sagen, dass es auf Sparflamme zündelt. Was war passiert? Ich hatte es vor wenigen Tagen bereits verlinkt, in Kurzform: Ein Bloggerpärchen hatte ein pro Wal-Mart namens Wal-Marting Across America gestartet. Sie reisten mit einem Campingwagen durch die Lande, kampierten auf Wal-Mart Parkplätzen (!) und (foto-)bloggten darüber. Kurz nach dem Blog-Start kam kam aber folgendes heraus: The blog, launched Sept. 27, was profiled in this week’s issue of BusinessWeek, which exposed the site as a promotional tactic engineered by Working Families for Wal-Mart (WFWM), an organization launched by Wal-Mart’s public relations firm Edelman. WFWM paid for the RV [recreation vehicle = ein Karavan] and all travel expenses, rerouted the trip’s original plan, and plastered a logo on the RV’s side. Although the blog featured a link to WFWM, it did not identify the organization as a paid sponsor. […]