der Mitbegründer und CEO von YouTube, Chad Hurley, äusserte sich zum möglichen Einnahmenmodell von YouTube:
YouTube clearly isn’t profitable, but the young company is generating revenue and developing a new ad platform and building out a sales team, Hurley said. The business model is advertising, with banners, sponsorships and contests – users won’t have to pay to enjoy the YouTube experience, he said. „We are different because we are not trying to stream full length programming. Users don’t want to watch ads in 2.5 minute videos. It’s the new clip culture.“ He also said that ads are a form of content, but that doesn’t mean good content.
Interessant auch sein Hinweis zum Verständnis von YouTube: …We see ourselves as a great promotion platform. YouTube isn’t trying to replace TV or the movie theatre, he added, citing the ten-minute video length and streaming approach.
nun gut, dann lassen wir ihm seinen Enthusiasmus, die Videos nicht mit Werbung zu bekleckern. Wenns Geld knapper wird und die Investoren mucken, wird man mal schauen, was daraus geworden ist.
