schöner Rant im Zuge des Social-Webs, Social-Shoppings, CGM, AAL, Cluetrain, Web 2.0, etcpp 🙂
Big PR firm falls for the PR 2.0 hype von Stuart Bruce
The idea that „PR has to accept that it can no longer control what is being said about a company and its products“ is simply ludicrous. When have any of us ever had „total control of its brand and messaging“. Yes we’ve managed processes and influenced things but we’ve never had control. And guess what in the brave new world of social media we can still manage processes and influence things.
Neue Stellenangebote
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Growth Marketing Manager:in – Social Media GOhiring GmbH in Homeoffice |
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Social Media Manager (m/w/d) HomeServe Deutschland Holding GmbH & Co. KG in Frankfurt am Main |
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Praktikum im Bereich Social Media Governance ab März 2025 Mercedes-Benz AG in Stuttgart |
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via Moderne Unternehmenskommunikation, wo sich weitere Quellverweise befinden.
