Googles GBuy tritt gegen PayPal an

Goozilla-Monster gesichtet, unterwegs in Richtung eBays Headquarter

Paypal, die momentan führende Internet-Bezahllösung, im Besitz von eBay. Und nun, Googles Gbuy kommt, das kommende Internet-System, das PayPal verdrängen könnte?

WSJ.com:

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When Jeff Jordan learned last May that Web-search leader Google Inc. was building its own Internet-payment service, he reacted swiftly. Mr. Jordan, who is president of eBay Inc.’s PayPal online-payments unit, immediately asked employees to unearth information about the Google service. Soon, PayPal employees were monitoring blogs, news reports and other data for information about Google’s progress in payments. PayPal staffers even gleaned details about Google’s plans during regular calls to customers who were eager to dish about how Google had reached out to them. „It’s a very legitimate competitive threat,“ says Mr. Jordan, 47 years old. „It’s hard not to pay attention to what Google is doing.“

For eBay, which acquired the online-payment business in October 2002, PayPal has been a big asset. The unit has helped accelerate trading on eBay’s auction sites in the U.S., Germany and the United Kingdom. Most recently, PayPal generated 23% of eBay’s total $1.3 billion quarterly revenue. And PayPal’s revenue is growing steadily: It was up 48% to $304.4 million in the fourth quarter compared with a year earlier.

But PayPal must now contend with Google. The Mountain View, Calif., Web-search giant, which has terrified Silicon Valley with its ability to quickly create new consumer products and services, is developing a rival service called GBuy. For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google.

Wie könnte das konkret in der Praxis aussehen? DailyTech malt das Bild:

What has Google’s competitor’s worried is the fact that once GBuy launches, it is entirely possible to put in a search query for a product you’re looking for, press search, and have Google deliver the results — traditional by current standards. But unlike what’s available today, it is easy for Google to put an option to pay for the item you’re looking for immediately, if you have a GMail account. No vendor would have to ever see your credit card information. All payments are done seamlessly. Vendors already advertise heavily on Google. It only makes sense that you can pay for product you see in the ad

Na dann, Goliath gegen Goliath, ich bin gespannt 🙂

via ProBlogger